Colgate Active Salt, claimed to be the first toothpaste in India to contain salt. Colgate Active Salt combines salt with calcium and minerals to make teeth strong and gums healthy. Developed after extensive consumer research in India, it is positioned as an everyday family toothpaste that combines a minty taste with a dash of salt for a unique brushing experience. Colgate Active Salt toothpaste fights germs & scrubs them away with the goodness of active salt, known for its antibacterial properties. The Unique formula with salt microcrystals helps elevate daily oral care with stronger prevention of dental problems. Germs are known to cause different dental problems such as cavities, plaque, bad breath, tartar, gum problems, yellowness etc. With Colgate Active Salt, your family can have a worry-free smile as it works to fight these germs  for a problem free mouth. It also has  refreshing minty extracts that gives you a fresher breath. Colgate Active Salt toothpaste is a daily prevention toothpaste and comes  with multiple benefits like preventing cavities, plaque build-up, tartar formation, removes yellow stains, giving you a healthier, whiter smile. Recommended Usage: Put a pea size amount of our Colgate toothpaste on the head of the toothbrush. Insert the toothbrush into your mouth & use gentle, short strokes to brush your teeth. For a better experience try with Colgate Slim Soft Himalayan Salt Toothbrush. For optimal results, brush twice daily for 2min. ​Colgate toothpaste is always 100% vegetarian, gluten-free & Paraben-free. We care about our environment, Colgate India is the nation’s first to earn TRUE Zero Waste Platinum certification for all its four manufacturing sites in India, from Green Business Certification Inc. (GBCI). This toothpaste is made in India, with the highest quality standards and comes with 100% recyclable tube.