Lakmé 9 to 5 primer and matte is the first lip colour with built-in primer for a long lasting, matte finish. The built-in primer makes the colour stay comfortably for 12 long hours. It also has a smooth application ensures an intense colour payoff. Lakmé 9 to 5 primer and matte is available in 30 work-ready shades, so you can match your look with perfection. Lakmé 9 to 5 primer and matte gives a smooth and creamy finish which doesn’t make the lips crease. Moreover, you don’t require touch-ups for not 8 but 12 hours. The key primer ingredient ensures that the lipstick gives a smooth finish and feels extremely comfortable on your lips. Lakmé 9 to 5 primer and matte goes very well with Lakmé 9 to 5 weightless mousse foundation as the base, followed by Lakmé 9 to 5 flawless compact. Then go ahead and apply, starting from the centre of the upper lip, in your cupid’s bow, follow your lip line and fill colour evenly all over the upper and lower lips. Pro tip: for a precision pro-matte finish, line your lips with the Lakmé 9 to 5 lip liner and follow it up with Lakmé 9 to 5 primer and matte lipstick. About Lakmé: Lakmé is India’s number 1 colour cosmetics brand offering a wide range of high-end, world-class colour cosmetics and skincare products. Lakmé has a vast product range specially crafted by experts for the Indian skin. The brand has also been redefining fashion in India with Lakmé fashion week, India’s premier fashion event.