Bru Gold brings to you the world’s best form of Instant Coffee – Freeze Dried Coffee. At Bru, we source the choicest Arabica & Robusta beans from South India. The process of freeze drying ensures that the intense aroma & taste of these select coffee beans from South Indian plantations are well preserved from bean to your cup. What makes freeze dried coffee so great is that the aroma & flavours of premium coffee beans are delicately captured when the coffee is processed at frigid temperatures. At the House of Bru, we are always looking for newer & better ways to enhance the instant coffee experience. Bru Gold Freeze Dried Coffee has a smooth, rich & intense coffee taste that can be enjoyed black, if you please, and also pairs well with a dash of milk & sugar. Indulge your senses with Bru Gold. – Masterfully crafted to preserve rich aroma & taste of coffee. – Aroma locked crystals to savour the magic from select coffee beans – Silky smoothness to treat your senses to a supremely aromatic cup ABOUT BRU : A part of Hindustan Unilever Ltd., BRU Coffee is India’s largest and favourite coffee brand that offers a wide variety of coffee products. Since 1968, BRU has been a pioneer in bringing the authentic taste of South Indian coffee to Indian consumers. The best coffee beans are selected from across innumerable coffee trails and freshly roasted, to serve a great cup of rich, irresistible coffee.